Blog & Décryptages

The Mellio Blog

Expert advice, strategies, and insights to boost your business using mobile wallets.

Wallet & Mix Marketing Cover
Mobile Strategy 5 min read

Why and How to Integrate Wallets (Apple & Google) Into Your Marketing Mix

Your customers open emails less and less, and SMS marketing is expensive. Learn how native Apple & Google Wallet passes put your brand right in your customers' pockets to boost sales.

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Conformité RGPD Cover
Security & GDPR 4 min read

Why the Mobile Wallet is the Ultimate Weapon for a 100% GDPR-Compliant Loyalty Program

GDPR has become a puzzle. Learn how Apple Wallet and Google Wallet simplify compliance for your loyalty program by ensuring absolute data transparency without hidden trackers.

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White Label Agency Cover
White Label 6 min read

Why Marketing Agencies Must Integrate Mobile Wallets (Apple & Google) Under White Label to Explode Their MRR

The digital marketing agency market is going through intense commoditization. Discover how integrating Mobile Wallet Marketing via a white-label SaaS model is the ideal opportunity to generate predictable MRR.

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Impact & ESG Cover
Impact & ESG 5 min

How Mellio is at the Heart of the ESG Transition and Responsible Commerce

Zero-paper transition, short circuit support, and ethical digital tech: discover Mellio's environmental, social, and societal commitment.

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Anti-gaspillage & Invendus Cover
Zero Waste & Flash Sales 6 min read

Reducing Unsold Items: How to Clear Your Inventory at End of Day and Before Holidays with Mellio Wallet Notifications

Bakeries, caterers, and local shops: learn how to instantly alert 100% of your customers via Apple & Google Wallet to clear remaining bread, tarts, and fresh items before closing.

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MRR Agence Cover
White Label & MRR 6 min read

How to Increase Your Agency's MRR Without Overburdening Your Tech Team?

For web, marketing, or communication agencies, relying on one-shot projects creates financial instability. Discover how reselling Mellio Agences generates predictable recurring revenue with a non-technical sales team.

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